Sharjah Islamic Bank wins 'Peoples Choice' Award at CUSTOMER360ME

Sharjah Islamic Bank were honoured with the “People’s Choice” Award for the best Customer Experience Provider in the Middle East at the CUSTOMER360ME Summit & Awards 2012, an annual event managed and organized by IIR Middle East, part of Informa plc, the leading international provider of specialist information and services for the academic and scientific, professional and commercial business communities.

Speaking about the award, Mr Mohammed Abdullah, CEO of Sharjah Islamic Bank, said, “We are very proud to have received this prestigious award. SIB prides itself on delivering the highest standards in customer service and satisfaction and it is extremely satisfying to see that our esteemed customers place such a high value on the services we provide.”


Mr Abdullah went on to say that the needs of the customer will always remain the main focus of SIB and that having won the “People’s Choice” award this year only increases their determination to not only maintain, but improve, the quality of their customers’ experience on every level.

Sharjah Islamic Bank wins 'Peoples Choice' Award at CUSTOMER360ME


The 2012 CUSTOMER360ME awards were judged by an international panel of seven independent judges, with the “People’s Choice” award being dependent on customers’ feedback The aim of the summit and awards are to aid companies in positioning customer experience as a core strategy to ensure long term success, and to give businesses across the spectrum access to key experts in the field of customer experience.


“Events such as CUSTOMER360ME provide an excellent opportunity for all forms of business in the region to exchange ideas and confer over best practices in the area of customer service and experience. Ultimately no corporation can expect to attain any form of sustainable growth without investing extensively in developing its customer service practices. We have built our reputation and continued success on offering our customers unmatched levels of satisfaction and service, and it is clear from their response that it is an investment that is paying dividends,” Mr Abdullah added.


Since its successful transition from conventional to Islamic banking in 2002, Sharjah Islamic Bank has offered a variety of Shari’a-compliant products that cater to the needs of individuals, companies, and institutions, as well as investment and As a result of well considered strategies and careful planning based on risk management and cost control, SIB has seen unprecedented growth. The bank currently has 26 branches located across the UAE, in addition to more than 100 ATM and deposit machines installed in residential districts and other vital areas such as shopping malls and entertainment centres.